9 local Parisian brands you must absolutely know!

Retail therapy, the most-loved indulgence of the 21st century, has the power to turn one’s day brighter & bring you joie de vivre. And Paris, the romance capital, offers one of the most extraordinary shopping experiences in the world! Whether you are looking to splurge or shop on a budget, Paris has it all – from high-end designer boutiques, vintage shops to bi-annual sales!

Parisians are known for being the most stylish people, always dressed chic, suave, and effortlessly aesthetic.

Here is a list of some under-the-radar, unique & affordable boutique brands which will help you add that je ne sais quoi quality to your wardrobe and make you look & feel like a true Parisian without having to burn a hole in the pocket!


Founded in 2013, this 7-year-old brand, was created by Morgane Sézalory to fill in a gap in the shopping scene dominated by high-street fashions and luxury labels. This Parisian brand (External link) offers some of the finest quality pieces with a Parisian touch, at affordable, mid-range prices.


One of the most successful high-quality brands in the heart of Paris, Sandro (External link) is a place where you will find a lot of locals shopping at! The brand, available in both womenswear and menswear, expresses an elegant and chic Parisian spirit through its timeless collection. Priced reasonably, the pieces are guaranteed to last a lifetime!


Established by a local Parisian Designer Judith Milgrom, the Maje (External link) brand expresses femininity, modernity, with an added quirkiness! Discover understated chic, sophisticated yet glamorous clothing when you shop here.


If you are looking to add more pep in your life and your wardrobe, Claudie Pierlot is the right place to shop! Expect tons of stripe, classic trench coats, colourful & printed dresses & skirts and contemporary French-style.


Founded by Franco-Senegalese brothers Youssouf and Mamadou Fofana, Maison Chateau Rouge (External link) is France’s most popular urban streetwear brands. Inspired from the African heritage and traditional French aesthetics, the pieces are all about traditional and colourful African wax prints.


IRO, an anagram of the French word king (Roi), is the story of 2 brothers: Arik and Laurent Bitton. Involved in the music world at the time, the collection was inspired by pop rock, electric guitars and Parisian romantism! Known for its edgy, high-quality leather jackets, the silhouette is a mix between sexiness and tomboy look. Though the leather jackets may seem slightly on an expensive side but the high-quality of the leather used makes them withstand the test of time. No doubt they will be a great investment!


Launched in 1995 and inspired by daily life and workwear, this prêt-à-porter brand (External link) rethinks a wardrobe for women. The brand is all about making women feel good and look elegant in their products, regardless their age, needs and origin. The brand’s timeless collection is a mix of the French savoir-faire, craftsmanship and simplicity which are adaptable to all occasions.


Founded by the French-It girl, Jeanne Damas – a model and influencer, launched this niche, feminine Parisian brand in 2016. This feminine brand is all about for its good quality and spontaneity. Think flirty sundresses, floral blouses, high-waisted flared jeans, think Rouje (External link) . The brand also has a wide range of bold and beautiful yet comfortable lipsticks and lip palettes.


A fairly new brand, created in 2018 by Anne-Laure – a French influencer, Musier (External link) is an ode to modern muse (as the name suggests). Each piece is hand made in Paris, mainly with natural fibres such as silk, cotton and viscose. The brand’s quality pieces will follow you over the years without falling out of fashion!

P.S.: DON’T forget to avail the tax-refund on your way back, which is applicable for all non-European tourists!