The *Qualité Tourisme™* brand was created with the view and intentions to improve the quality of tourist services in France and to better receive tourists.
The brand includes all tourist services :
- Cafés, brasseries
- Convention centres
- Travel agents, holiday rentals
- Tourist offices
The brand is awarded to establishments having already engaged in a commitment towards quality. This commitment is aimed at establishments that:
- Adhere to health and safety rules
- Respect the regulatory classification if it applies
The quality approach:
- Respects the national quality commitments
- Is based on an external audit
- Provides mandatory treatment of customer complaints
- Provides readily available customer satisfaction surveys in each establishment.